CASE STUDY
With just one Premium Reel,
Kristin reached 245,000 people,
gained 1,640 new followers,
and acquired 3 new clients.
High-Performance Social Media for Real Estate Agents
The Takeaway: Quality Content Connects with Quality Clients
Kristin Ellis, a seasoned Seattle real estate agent, recently stepped out on her own to build her personal brand and client base. While she had the experience, she needed a way to reach potential buyers in a competitive market. That’s where we came in.
Instead of just “checking the social media box,” we built a strategy designed to make Kristin stand out, attract high-intent buyers, and grow her business—starting with Instagram.
Before Brandera
After Brandera
The Strategy: Create a Hyperlocal Following
We knew that success in real estate isn’t just about listings—it’s about connection. So rather than generic house tours or industry stats, we focused on creating engaging, locally relevant content to build a true Seattle-based audience.
Hidden Neighborhood Gems Series
We launched a unique content pillar featuring lesser-known Seattle spots to establish Kristin as a local expert.
Viral Success
Her second reel, highlighting North Capitol Hill, went viral with 245,000 views, skyrocketing her visibility and bringing in 1,640 new followers.
Showcasing New Listings
We used Instagram stories and strategic reels to highlight Kristin’s latest properties, ensuring that her growing audience recognized her as a reputable Seattle real estate agent.
The Results: Massive Growth in Just 60 Days
✔ 625,000+ increase in impressions
✔ 1,825 new followers - nearly all from Seattle!
✔ 5 new high-quality clients actively looking to buy homes
The Testimonial: Kristin Ellis,Windermere Real Estate
“I was skeptical about the impact social media could have on helping me grow by real estate business, but my second reel alone brought me 3 new clients. Heather also makes working with her fun and helps bring out my personality.”
The Brandera Difference: Beyond Box-Checking
Most social media strategies for real estate rely on predictable content: home tours, market updates, and “just sold” posts. While these check a box, they fail to create real engagement or brand differentiation. At Brandera, we take a different approach:
Build a Personal Brand
Showcase your personality, expertise, and why clients should work with you.
Grow an Engaged Audience
Attract quality followers who live in your market and are serious about buying or selling.
Convert Followers into Clients
Strategic content turns attention into action, helping agents close more deals.
For more established agents, our strategy builds trust and credibility with current clients while bringing in new prospects—all through engaging and meaningful content.
Ready to elevate your real estate brand and attract high-quality clients? Let’s create a strategy that works for you.